How To Improve Website Loading Speed

Website Loading Speed

Improve Website Loading Speed: One of the ranking elements is the speed with which a website loads. The download speed should be between 1.5 and 3 seconds for both Yandex and Google. When a website takes longer than expected to load, more than half of visitors abandon it without waiting for the last page to appear.

We list the main disadvantages of a slow site, relevant for both desktop and mobile versions:

• Customers leave your site, return to the search results and go to a competitor's site.

• A load delay of 0.1 seconds reduces conversions by 7% (according to Akamai research).

• Reduces the likelihood that users will return to the site. Google says that because of a negative user experience, the likelihood of a user revisiting is reduced by 60%. True, we are talking about mobile versions.

• Loading speed affects the ranking of the site in search engines. If the site takes a long time to load, the search engine robot may not have time to fully index it.

How to check your website speed

There are a lot of services for checking speed. Here is a selection of services that will check the speed of the site and give recommendations on what to improve.

The entire collection can be tested for free.

• lighthouse

• Google PageSpeed ​​Insights

• PR-CY

• Pingdom Tools

• com

• Web Page Test

• Dotcom-Monitor

How to increase or improve website loading speed

1. Compress images. On the pages, pictures sometimes take a lot of weight. If you compress them, thus reducing the weight, but without losing the quality of these, you will unload the site, and it will start working faster.

2. Page compression. You can improve page loading speed over HTTP through compression (compression), which is best done through ZIP and GZIP technologies.

3. WebP usage. By using the WebP image format, you can significantly reduce the size of images. But there are pitfalls in this optimization, because. Some browsers do not support this format, such as Internet Explorer.

4. Lazy load images. This is lazy (delayed) loading of images. With this technology, images will only load when they hit the visitor's field of vision while scrolling through the page.

5. caching. This is a way to optimize the Web, in which slow SQL queries are replaced with static HTML code. As a rule, the code is saved for some time (an hour, a day, a week, or any other), after which the cache is cleared and a new file is generated.

6. Shortening CSS and Javascript. With the help of special code simplifying tools, you can reduce the weight of pages.

7. Reduce the server-client distance. It is noticed that the distance between the server and the user plays an important role in the speed of loading the site. To solve this

TOP-3 services for checking website speed

Google Page Speed ​​Insights

In this article Improve Website Loading Speed, One of the most popular SEO tools for website analysis. The service checks the speed on both mobile and desktop versions of the site, showing how quickly the page loaded for real users.

As a result of the simulation using the Lighthouse tool. The search engine considers fast the resource that has received 90-100 points.

If the site is loading slowly, the service provides a report on the decision to increase the speed.

Note! Starting in 2021 To 2022, Google is introducing new site quality assessment factors - Core Web Vitals. One of these factors is the speed at which content is rendered on the site. Plus - the waiting time before the first interaction with the content and its stability.

 

GTmetrix

The free version shows the browser and server location used for testing, page performance (PageSpeed ​​and YSlow), load time, number of requests, and total page size. Considering that the service keeps a history of checks, these metrics will be enough to analyze the loading speed of your site in dynamics.

If you want to understand in more detail why your site slows down and what to do about it, you can use the extended paid version. It allows you to choose the server location and browser, automate testing, and much more.

Pingdom Tools

This is one of the most informative and popular speed test services. It has a free and paid desktop version, as well as a mobile app with a 14-day trial.

In addition, in the free version of Pingdom Tools, you can:

• Track site performance history after changes. Find 404 and 500 errors to fix in time.

• View page content size by content type and domain, as well as the number of browser requests.

• Test site loading with different locations.

• Share analysis results with colleagues.

What should be the site loading speed

As a result, we can differentiate five levels of site access speed:

• 1c is a great result.

• 2-3c is great.

• 4-7c - passable, but worth speeding up.

• 8-10c - bad, the site needs optimization.

• 11c or more is unacceptable, urgent action needs to be taken.

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